Tribez facebook view3/8/2024 ![]() ![]() 9, has spent the past year as deputy director of the Boston Green Ribbon Commission, which aims to make Boston more resilient to climate change. Chapdelaine, who takes over for Beckwith on Sept. The MMA board approved an executive committee recommendation to name Adam Chapdelaine as Beckwith’s replacement. After more than three decades in that job, Beckwith and the MMA have become inseparable in many ways. Jill Hai knew she had a tough task ahead: Just as she started a one-year tenure as president of the Massachusetts Municipal Association, longtime executive director Geoff Beckwith announced he would retire. There’s a lot of responsibility to do it correctly and authentically.” ![]() ![]() “It has a tremendous amount of potential for telling the Massachusetts story. “Tourism is a really critical part of our economy,” Fox said. ![]() That campaign, which highlights scenic attractions, involves spots on TV, radio, social media, and billboards and will run through September.įox said she’s excited to take on what she calls the “biggest tourism job in the state,” fostering a sector that employs more than 130,000 people here. MOTT is also in the midst of a separate $2.5 million campaign, dubbed “Take a Moment,” that launched in the spring under Fox’s predecessor, Keiko Orrall. The agency has nine staffers, including the three-person Massachusetts Film Office. The Legislature sets aside $10 million for tourism each year: $6 million for regional tourism bureaus and $4 million for MOTT. It’s: How can everything we do clearly communicate that Massachusetts is ‘for us all’?”ĭoes that mean Massachusetts has a new marketing slogan? Fox didn’t want to go that far, but did say “there’s a great opportunity to look at what a slogan would be.” “That campaign is a catalyst for revisioning all of our marketing strategy going forward. “My goal is to make sure everything we do is inclusive,” said Fox, who ran Destination Salem before joining the Healey administration. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |